Free roof inspection with deck photos before we talk money - GAF and Owens Corning certified installation
Before
After
Before
After
Before
AfterFranchisee Success Stories
The owners who do best with Mercer Roofing aren’t all former roofers. Some are. Most aren’t. What they share is a respect for showing up on time, putting the price in writing, and hiring people they’d trust at their own front door. They wanted to own something real, not rent a job. They wanted a system that had already thought through the hard parts: background checks, uniforms, repair guarantees, live phone coverage. That’s the Threshold Standard, and it’s the reason these owners sleep at night.
Meet Our Owners
Whitney N. – Sacramento, California
Whitney spent nine years managing operations for a regional property management group before buying her Mercer Roofing territory. She knew roofs from the invoice side: which crews showed up late, which bids drifted, which tenants never got a call back. When she started looking at franchise options, she told herself she would only pick a company whose paperwork she would have accepted as a client. Mercer was the only one that put the price in writing before work starts, every time, no conditions. That mattered to her because she had been on the other side of repair bills that grew without explanation. Now she runs three crews, but the thing she says she’ll never give up is the guarantee structure. A repair that fails gets a free second visit. That’s written, not implied. Her property management background gave her the systems mindset. Mercer gave her the name and the standard. She says ownership changed her relationship with the clock. She picks her daughter up from school on Tuesdays and doesn’t ask permission.
Rashad M. – Charlotte, North Carolina
Rashad came out of commercial construction, where he spent years as a site supervisor on multifamily builds. He understood roofing because he had scheduled it, inspected it, and occasionally argued with it. What he didn’t have was a brand homeowners recognized. He looked at several roofing franchise concepts and kept hitting the same wall: they sold marketing, not operations. Mercer sold a set of behaviors. Technicians get background-checked and identity-verified. Their name and photo go to the homeowner before the visit. They wear a photo ID badge at the door. Rashad says that’s the only way he would send a stranger to someone’s house, and he means it literally. His crews now run mostly re-roofs with GAF, CertainTeed, and Owens Corning materials, and he personally answers the phone when it rings after hours because the system routes live calls, not voicemails. The biggest change for him: his youngest son now asks when he can ride along to an inspection.
Carmen S. – El Paso, Texas
Carmen ran a small bookkeeping firm for fifteen years before she bought her Mercer Roofing location. She understood cash flow, collections, and the cost of a bad hire, but she had never swung a hammer. That turned out to matter less than she expected. Mercer’s franchise support gave her the parts she didn’t know: shingle brand recognition with IKO, Atlas, and Tamko, repair scopes she could explain to a homeowner, and the 365-Day Done Right Promise that gave her something real to say on estimates. She says the written guarantee is what closes the conversation. Homeowners in El Paso have seen too many storm chasers. When Carmen’s estimator hands them a written price and points to the guarantee language, the room changes. She now runs the fastest-growing Mercer territory in her region, which she credits to hiring slow and holding every technician to the Threshold Verified standard. Her bookkeeping office is now a roofing office, and her old clients are some of her best referral sources.
Stephanie L. – Boise, Idaho
Stephanie’s background was in residential real estate, where she learned that the roof was the first inspection item buyers feared and the last one sellers wanted to discuss. She saw hundreds of transactions stall over roof condition, and she noticed which roofing companies responded fast enough to save a deal. Mercer kept showing up in that group. When she decided to leave brokerage for ownership, she called the franchise sales line and asked one question: what happens when a repair doesn’t hold? The answer was the 365-Day Done Right Promise and a free second visit, written into every repair. That was enough. Stephanie now serves Boise homeowners who are often home alone during the day, many of them older, and she says the photo-before-arrival system is the single most appreciated thing her company does. People tell her they’ve never had a contractor announce themselves like that. She left commissions behind and doesn’t miss them because now the promise is hers to keep, and she knows exactly who’s walking up the driveway.
Your Story Starts Here
If you want to own something built on a standard rather than a sales pitch, call (743) 200-8347 and talk to a real person. No voicemail trees. Ask us about territories, training, and what we expect from our owners. We’ll send the info kit same day.
Written by Grant Whitlock, Owner at Mercer Roofing.